Equity In Athletics

This is fascinating site and has a TON of information.

I did some messing around with it this afternoon and it's fairly revealing:

Football	Revenues	Expenses	Net	Rank Rev.	Rank Net
Baylor	$6,202,948	$7,769,732	($1,566,784)	12	12
Colorado	$23,061,208	$9,690,074	$13,371,134	5	5
Iowa State	$10,660,310	$7,212,400	$3,447,910	10	9
Kansas	$9,361,531	$7,723,233	$1,638,298	11	10
Kansas State	$20,529,001	$11,408,393	$9,120,608	6	6
Missouri	$15,062,869	$6,884,992	$8,177,877	8	7
Nebraska	$30,231,643	$12,954,126	$17,277,517	4	4
Oklahoma	$34,293,061	$13,728,435	$20,564,626	2	3
Oklahoma State	$16,670,801	$8,764,015	$7,906,786	7	8
Texas	$47,556,281	$12,948,131	$34,608,150	1	1
Texas Tech	$14,079,284	$15,316,778	($1,237,494)	9	11
Texas A&M	$31,103,827	$9,819,342	$21,284,485	3	2
Men's
Basketball	Revenues	Expenses	Net	Rank Rev.	Rank Net
Baylor	$1,567,394	$1,963,299	($395,905)	12	11
Colorado	$2,880,577	$2,846,287	$34,290	10	10
Iowa State	$4,384,504	$4,026,109	$358,395	7	9
Kansas	$10,349,813	$3,936,863	$6,412,950	2	2
Kansas State	$3,067,953	$2,581,074	$486,879	9	8
Missouri	$6,810,339	$3,393,502	$3,416,837	5	4
Nebraska	$2,342,927	$2,816,900	($473,973)	11	12
Oklahoma	$6,052,531	$3,107,466	$2,945,065	6	5
Oklahoma State	$8,034,921	$4,229,224	$3,805,697	3	3
Texas	$11,655,379	$4,632,376	$7,023,003	1	1
Texas Tech	$7,063,436	$6,169,532	$893,904	4	6
Texas A&M	$3,362,369	$2,848,339	$514,030	8	7
Women's
Basketball	Revenues	Expenses	Net	Rank Rev.	Rank Net
Baylor	$1,529,120	$1,915,358	($386,238)	3	1
Colorado	$600,542	$2,066,404	($1,465,862)	6	9
Iowa State	$998,013	$1,742,542	($744,529)	5	2
Kansas	$105,715	$2,701,509	($2,595,794)	12	11
Kansas State	$1,031,786	$1,932,277	($900,491)	4	3
Missouri	$178,129	$1,506,141	($1,328,012)	11	8
Nebraska	$376,720	$1,686,407	($1,309,687)	8	7
Oklahoma	$599,562	$1,625,576	($1,026,014)	7	5
Oklahoma State	$222,810	$1,356,627	($1,133,817)	10	6
Texas	$2,436,337	$3,427,824	($991,487)	1	4
Texas Tech	$2,271,815	$5,174,852	($2,903,037)	2	12
Texas A&M	$272,054	$2,048,699	($1,776,645)	9	10

As in major-league sports, those that spend the most, do the best, almost without qualification. One and two in revenue in football: Texas and Oklahoma. One and two in basketball: Texas and Kansas.

These stats are telling, I believe. There are a few anomolies: A&M ranks third in revenue and second in net from football, but they've sucked for quite a while. Kansas State has been medicore in football revenue, yet, until recently, they've been at the top of the heap in the North. The rest though pretty much follow the patter.